Visit Business Insider's homepage for more stories. Taylor Swift has announced that she has signed a new record deal with Republic Records and Universal Music Group, her first label change since signing with Big Machine Records at the. Big Machine disputed Swifts version of events in a statement Friday, saying: 'As Taylor Swifts partner for over a decade, we were shocked to see her tumblr statements yesterday based on.and I remember thinking it felt impossible for a place to be that big. "We have seen a big shift around the influence that celebrities and artists have over the consumer world," Jay Sammons, head of consumer, media and retail at Carlyle said in an interview with Business Insider soon after the deal was announced. You broke the all time attendance record and we got to be the first tour to play.Carlyle's investment in Big Machine Records was part of a strategy to invest in the influence that superstars like Swift can have on consumers."I'm especially asking for help from The Carlyle Group, who put up the money for the sale of my music to these two men," she wrote on social media, referencing Braun and Scott Borchetta, who founded Big Machine.The Carlyle Group supported a deal that saw music producer Scooter Braun buy Big Machine Records, the label Swift used to record her first six studio albums, and consequently take ownership of the rights to those six albums.
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